Amazon's GTIN Product ID Requirements
Amazon mandates the use of globally recognized product identifiers like UPC and ISBN (for books) from its vendors. The specific Product ID type required depends on the product category and is essential for creating new product pages and listings on Amazon. Most categories require a GTIN Product ID, following the GS1 global standards, with UPC being the most commonly used GTIN type.
Key Components of Amazon's GTIN Product ID Requirements:
- ASIN (Amazon Standard Identification Number): Unique to Amazon, ASINs are 10-digit numbers assigned to each item in their catalog, regardless of whether the item has a standardized identifier like UPC or ISBN.
- GTIN (Global Trade Item Number): A 14-digit global data structure that can include various number strings such as UPC, EAN, and ISBN. In North America, UPC is a prevalent form of GTIN for product identification, while books typically use ISBN.
- GS1 – Global Standards: GS1 is a non-governmental global standards organization for product identification. It licenses GS1 Company Prefixes and/or GTINs in each country, such as GS1 US in the United States. GS1 sets global standards for the unique assignment of GTINs but does not provide barcode files or assignment support.
- UPC, EAN, and JAN – Product Identifiers: In the U.S., the typical product identifier (GTIN) is the UPC (Universal Product Code), a 12-digit number. Japan uses JAN (Japanese Article Number), while other countries use EAN (European Article Numbers). UPCs, EANs, and JANs are GTIN identifiers, differing mainly in digit count.
- Valid UPCs – Amazon's Criteria: Amazon requires suppliers to use legitimately obtained UPC barcodes, emphasizing the use of a brand-licensed Company Prefix. They began enforcing this in 2016 and took stricter measures in 2019 to deactivate listings not complying with these standards.
- Barcode US – Bar Code Graphics: This organization has been providing original barcode artwork and assignment support since the inception of UPC. They offer certified .eps barcode files and support, filling the role GS1 does not cover in terms of coordination and implementation.
The intricacies involved in managing barcodes for Amazon sales can be quite challenging, particularly for those who are new to the platform. It is crucial to be aware of and steer clear of common pitfalls to guarantee a hassle-free and prosperous selling journey. In this regard, The Barcode Registry (www.thebarcoderegistry.com) emerges as a significant ally for sellers. Their specialized services in barcode registration, particularly designed for Amazon's requirements, offer a straightforward and secure approach to barcode management. This ensures that your products are properly tracked and cataloged. By teaming up with The Barcode Registry, you gain not only expertise but also the reassurance and professional advice that is essential for success in the dynamic world of online retailing.
FAQs:
- UPC or ISBN Requirement for Amazon Suppliers: Suppliers must have UPC (for general merchandise) or ISBN (for books) barcodes to register items in Amazon’s brand registry. However, there are some exemptions.
- Amazon’s GTIN Exemption Policy: Amazon offers a GTIN exemption for FBA warehouse fulfillment for specific product categories and companies. However, it's a short-term solution, and companies aiming for long-term branding should obtain proper GS1 UPC barcodes.
- Use of UPC Barcode Numbers from Resellers: As of May 2016, Amazon does not allow UPC numbers from resellers. Amazon requires 'valid' UPCs from GS1 and verifies that these are registered to the sellers, not third parties. Suppliers flagged by Amazon for using non-compliant UPC numbers must license a UPC Company Prefix from GS1.
