6 Common UPC Pitfalls: Why Your Amazon Listings Can Get Derailed

Selling on Amazon is exciting, as millions of potential buyers are just a click away. To navigate this busy marketplace successfully, you will need to understand and adhere to Amazon's rules and requirements. Universal Product Codes (UPCs) are a fundamental part of the process. These unique barcodes will be essential to listing and selling products on Amazon. They can, however, be a source of frustration when they do not meet Amazon's requirements.

This article will explore seven common reasons your UPCs may fail on Amazon and offer conversational solutions to help you avoid these stumbling blocks.



1. Invalid or duplicate UPCs

Imagine purchasing a product online only to discover it is not what you expected. That would be frustrating, wouldn't it? Amazon insists that each product has a unique UPC. Your products may be flagged or removed if you use invalid or duplicate UPCs.

Solution: Make sure that you are obtaining your UPCs legitimately. Amazon will recognize these UPCs as unique. Avoid buying UPCs from untrusted sellers or using old, recycled barcodes to avoid duplication issues.


2. Mismatched Product Information

Have you ever hesitated to order an item online because its information seemed inconsistent or incomplete? This is the last thing you'd want in your Amazon listings. UPCs can be affected by mismatched product information.

Solution: Double-check all your product information, including the title, brand, and description to ensure they match the UPC. Here, consistency is key!

3. UPCs that have expired or are inactive

Imagine this: You're about to check out your online cart when you are informed that the items you selected are no longer available. An expired UPC could have a similar impact. If Amazon detects an expired or inactive UPC, your listing could be at risk.

Solution: Make sure your UPCs are always valid and active. It's just like taking your UPCs to the doctor for a regular examination. Stay in touch with your UPC's issuer and make sure they are up-to-date.


4. Incomplete or incorrect barcode images

You've probably seen blurry, unreadable barcodes while shopping online. Amazon can have issues if your product's barcode is damaged, incomplete, or unreadable.

Solution: Use barcode generation software or tools to produce high-quality images. You'll need to use clear and undamaged barcodes if you want a smooth listing. Amazon's scanning software should be able to read your barcode with no problems.



5. A hijacker guessed your barcode number

In the world of e-commerce, unauthorized sellers (often referred to by hijackers) may try to list their products on your existing Amazon listings. Some people even try to guess or reuse UPCs, leading to conflict and disputes.

Solution: Protect your listings by using Amazon's Brand Registry and Enhanced Brand content. These features protect your products from unauthorized vendors, ensuring you have control over your listings as the brand's owner.

6. Seller Central flagged the barcode of your product with a brand error

Amazon has strict brand guidelines. Any inconsistencies in your product listings could lead to UPC problems. If Amazon's Seller Center system detects discrepancies with your product's name, your product listing may be flagged or rejected.

Solution: Be sure to maintain accurate and consistent brand data across all of your product listings. You'll be fine if the brand name you provide matches the data associated with UPC. Consistency is the key to a smoother ride.


Amazon can be a goldmine if you follow the rules. UPC issues are a common problem, but you can avoid them by following Amazon's rules, ensuring that your UPCs and product information are accurate and unique. It's about setting yourself up to have a successful selling journey and reach a wider audience with your products.



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It can be challenging to navigate Amazon's rules. We can help. We specialize in making the process easier for you.

We'll handle the rest. Simply register your barcodes, and we will take care of everything else. We provide all the barcode documentation required by Amazon to list a product. No more UPC-related headaches, no more confusing checks or rechecks. Just a streamlined experience.

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Let us help you navigate your Amazon selling journey smoothly and say goodbye to UPC problems.

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– Erik Quisling

Erik Quisling is the Founder and CEO of TheBarcodeRegistry.com. Started in 1999, TheBarcodeRegistry.com has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
Why Your Amazon Listings Can Get Derailed

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